Population & Market Area in Southwest Indiana, the Evansville Region
Evansville, Indiana / Henderson, Kentucky Metropolitan Statistical Area (MSA) 2000 Demographic
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% Population by Age Group
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Total Population
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Households
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18-24
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25-34
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35-49
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50+
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Retail Sales
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Total EBI
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Median Hsld EBI |
| Evansville/Henderson MSA |
345,900
|
138,400
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10.40%
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12.00%
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22.90%
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31.10%
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4,824,801,000
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6,093,619,000
|
35,394 |
| Vanderburgh Co., IN |
172,200
|
70,700
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12.00%
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12.20%
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21.80%
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31.20%
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3,533,175,000
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3,066,280,000
|
33,682 |
| Warrick Co., IN |
54,700
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20,500
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8.20%
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11.30%
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24.30%
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30.10%
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203,075,000
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1,077,703,000
|
44,119 |
| Posey Co., IN |
27,000
|
10,300
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8.60%
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10.40%
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24.90%
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30.10%
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237,065,000
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469,320,000
|
40,887 |
| Gibson Co., IN |
32,700
|
13,000
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9.20
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11.50%
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22.80%
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32.50%
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281,933,000
|
537,663,000
|
35,688 |
| Henderson Co., KY |
45,200
|
18,400
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9.10
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12.80%
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24.30%
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31.30%
|
496,304,000
|
747,010,000
|
32,473 |
| Webster Co., KY |
14,100
|
5,600
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9.40
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12.90%
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22.50%
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33.20%
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73,149,000
|
195,643,000
|
29,314 |
| *City of Evansville |
117,800
|
50,900
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11.70%
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13.50%
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20.90%
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31.50%
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3,037,534,000
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1,843,493,000
|
29,380 |
| *City of Henderson, KY |
27,700
|
11,900
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9.90%
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13.70%
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22.50%
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32.40%
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383,514,000
|
434,740,000
|
28,305 |
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*Cities **Source: Sales & Marketing Management, 2004 Survey of Buying Power
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Profile**Evansville Media Market*
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Population by Age Group
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Total Population
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Households
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18-24
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25-34
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35-49
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50+
|
Retail Sales
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Total EBI
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|
717,800
|
285,500
|
71,100
|
85,600
|
163,500
|
229,600
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8,613,285,000
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11,831,686,000
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| Source: Sales and Marketing management, 2004 Survey of Buying Power |
| * 20 Counties in the tri-state (IN, IL, KY)area |
Estimated Population from Center of Evansville
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15 Miles
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30 Miles
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50 Miles
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258,800
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430,380
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675,277
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| Source: EASI Site Selection Reports and Analysis, May 2004 |
Market Area
Because the population of the region is widely dispersed it is difficult sometimes to get a clear understanding of the population and labor force. Therefore we used EASI Demographics to draw a map of the area using 15,30 and 50 mile circles around the center of Evansville. The population within the 15 mile radius was determined to be over 258,000. Within the 30 mile radius the population was over 430,000 people and within the 50 mile radius of Evansville the populoation is over 675,000. Fifty miles is considered to be the commuting limit for most jobs, so companies considering the region for the location of new facilities have a substantial population from which they can recruit workers.
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With a population of over 345,000, the Evansville, IN-Henderson, KY Metropolitan Statistical Area (MSA) ranks 138 in the nation. The City of Evansville, population 117,800 is the 3rd largest city in the state of Indiana.
Need comprehensive statistics for the area including applicant profile and educational attainment? The Indiana Department of Workforce Development's latest database is available here.
Expansion Management Magazine ranks Indiana's workforce development programs fifth in the nation. The survey polled more than 80 corporate site location consultants for the results.
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